Global Tourist Behavior true
By:Erdener Kaynak,Muzaffer Uysal
Published on 2012-11-12 by Routledge
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.
This Book was ranked at 6 by Google Books for keyword Tourist Destinations Travel Guide.
Book ID of Global Tourist Behavior's Books is FJUt5PJNs-gC, Book which was written byErdener Kaynak,Muzaffer Uysalhave ETAG "ANKOQ92U1As"
Book which was published by Routledge since 2012-11-12 have ISBNs, ISBN 13 Code is 9781136586415 and ISBN 10 Code is 1136586415
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Book which have "284 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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