Destination Marketing true
By:Steven Pike
Published on 2015-12-14 by Routledge
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
This Book was ranked at 7 by Google Books for keyword Tourist Destinations Travel Guide.
Book ID of Destination Marketing's Books is ZrE0CwAAQBAJ, Book which was written bySteven Pikehave ETAG "7cMuh/qCZHA"
Book which was published by Routledge since 2015-12-14 have ISBNs, ISBN 13 Code is 9781317430919 and ISBN 10 Code is 1317430913
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Book which have "366 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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